Executive Coach

Several posts back I wrote about the way by which the world is trying ever so hard to turn us all into statistics. I promised to write about how to overcome this, how to become someone that people do remember, do recognize and appreciate. I owe the answer to one of my greatest teachers, with [...]

I just finished answering a question from one of my newsletter-readers and I realized that it had broader relevance, so I decided to post it, pretty much “as is” for everyone’s benefit. This letter came after previous communication in which the reader mentioned a problem in acquiring coaching clients. Below is what I answered – [...]

Novice coaches, like many self-employed freelancers and small business owners, often make the basic mistake advertising in a newspaper or flyers. Newspaper advertising typically costs thousands of dollars, and distribution of leaflets is also an not particularly cheap. Therefore, in most cases the advertiser is trying to lower the costs and instead of hiring a [...]

I happen to be quite good at assimilating information into knowledge, so I do well with books and online courses. It allows me to follow the teachings of many successful people that I would never have had a chance to meet in person. I am grateful to all of them for their continued contribution to [...]

Really – is it easy for your prospect to make business and become a customer? This question came up very strongly to me recently, when I was wrestling through the bureaucracies of several intertwined financial institutes involved on enabling online credit payments on my sites. Israel, where I live, is definitely not the best place [...]

Imagine yourself standing on a river bank. Your prospect is on the opposite bank. If you can make him cross over to your side, he will buy your coaching service (or your product), But the river is wide and noisy; how will you make him notice you? How will you make him cross over? To [...]

Hi – I hope you get to read this post in time. Look, this may sound a little odd to you at first, but please bear with me a little and read this through OK? This is important. Most people read this blog because they are interested in coaching, and probably in coaching as a [...]

Like most people, I do not jump up-an-down with joy at the prospect of calling strangers and risking rejection, especially since to be effective, cold calls must be made ‘en-mass’, meaning that you not only risk rejection, you are potentially setting yourself up to be rejected 30-40 times per hour or more. But the fact [...]

Executives and managers like to be able to measure their results and assess the validity of their investments. This is why it is always good for an executive coach to demonstrate his added value by quantifiable measurements. Actually, this is true for any type of coaching, though maybe not all clients are aware enough to [...]

You know and I knows that in the coaching business, a satisfied past client is the best way to get more coaching clients. Yet many coaches are not actively using past clients referrals. They are leaving easy money behind as they go looking for new clients the hard way, by cold calls etc.    Your past clients already [...]